Lesson 8 - The Importance of Your Core Offer
What is YOUR Core Offer? Is it really your flagship product or service?
In this lesson, we’re going to talk about what a core offer is and what common mistakes you should avoid.
You can watch the quick video here or skim the article below for takeaways.
At the bottom of the article, you can download the presentation slide deck used in the video.
Questions, comments, suggestions or love notes? Post them below so we can all learn from each other!
What's A Core Offer?
It’s your signature product or service that you are or want to be known for. It’s why you do what you do.
This is your bigger/biggest ticket item.
Usually it’s where most of your revenue comes from and you only have one in your funnel. So your lead magnet leads to your tripwire offer which leads to your core offer.
All your offers need to line up in order for your funnel to work properly.
Examples
So really anything can be a core offer, but you want to make sure that it’s what your audience wants, it’s of high value/quality, and you’ve priced it correctly.
For example:
- A comprehensive online course about cannabis for cancer patients
- A group coaching program on microdosing
- 6-month Private, 1:1 coaching package
- A flagship physical product – journal to help people integrate lessons learned on their trips
- Anything that you, your business want to be known for
Common Mistakes Overwhelmed Healers Make
Most psychedelic coaches or therapists we help want to evolve from the private, 1:1 to a 1:many client model with online courses and/or group coaching program, so here are some things to avoid respective of that.
1. Having too many core products
You can have more than 1 core but it’s tricky to not cannibalize your other offers. This usually comes much later when your business has matured.
2. Not asking for feedback
Are you asking your clients on how you can improve your offer? How you analyzed and implemented the feedback? What’s the response like to the new-and-improved solution?
3. Not making it bite-sized or interactive enough
No one likes information overload.
When learning something new, it takes time to absorb, apply and adjust, so be mindful of how you share your learnings.
4. Not providing enough support
I’m not talking about just any questions or comments during the program, but what about before or after?
Do you have the capacity for that?
If you don’t, what needs to be modified and how?
5. Didn’t think about what’s next
How do you keep them engaged post-program? How do you continue to build your community? How can you get them more involved and interactive?
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