Lesson 7 - Why you need a tripwire

Most Psychedelic Coaches haven't heard of Tripwires before...Let's change that!

In this lesson we’re going to talk about what a tripwire offer is, examples of tripwires and common mistakes to avoid. 

You can watch the quick video here or skim the article below for takeaways. 

At the bottom of the article, you can download the presentation slide deck used in the video.

Questions, comments, suggestions or love notes? Post them below so we can all learn from each other! 

What’s A Tripwire? 

Most Overwhelming Healers don’t know what a tripwire offer is. Today you’ll learn what most haven’t even heard of, so pay attention! 

A tripwire is an irresistible low-priced*, high-value offer that turns qualified leads into paying clients. 

It’s important because a smaller, low-commitment offer allows your clients to get a taste of what you can help them with before having the confidence to make a bigger purchase with you.

*A note on pricing – it’s all relative. If the next offer in your funnel is $1000, your tripwire could be $200 and still be considered low. 

Examples

It really depends on what your product suite looks like in your funnel.

Anything can be a tripwire product, but it must be the next obvious step up from your lead magnet and be able to lead your clients into your core offer (we’ll talk about this in our next lesson!)

So, for example:

  • A smaller version of your online course
  • A 3-session trial coaching package
  • Online workshop on how to prepare for a shamanic ceremony
  • Discount on 1st month’s membership to private support group 
  • Really anything else you can think of…the sky’s the limit here

Common Mistakes Overwhelmed Healers

 1. Pricing too high 

It needs to be a no-brainer for someone to buy.

Again, pricing is relative – it depends on the price of the next offer in your funnel among other factors.

 2. Pricing according to the value of the offer 

 This is a tripwire – we are pricing it “low” on purpose! 

 3. TW isn’t relevant to the next offer in funnel  

I can’t emphasize this enough – it must be aligned with your lead magnet and core offer.

 4. Didn’t keep user experience in mind 

If it’s two complicated and confusing to use, even if they end up buying it, they’re not going to want to buy more from you.

 5. Not a stand-alone offer  

Stand-alone means this offer must be able to stand on its own two feet.

If they have to purchase something else or get external knowledge from somewhere else in order to use your tripwire, then it’s not a good tripwire!

 

Now you can design and develop tripwires yourself, but I’m sure you’d be much happier spending your time working closely with clients on their healing journey, doing self-care or being with your family…

…which is why AKITA does all this for you and more in Stage 2: (Surrender) of the ALL method

Question: What are your biggest takeaways from today’s lesson? What are some options for you as tripwires?

Post them below so we can all learn from each other! 

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