Lesson 6 - How's your Email Game?

Don't want to be at the mercy of algorithm updates on social platforms? Then you need email!

In this lesson we are going to talk about the difference between email series and email campaign, different email series and common mistakes to avoid.

You can watch the quick video here or skim the article below for takeaways. 

At the bottom of the article, you can download the presentation slide deck used in the video.

Questions, comments, suggestions or love notes? Post them below so we can all learn from each other! 

Email Series vs Email Campaigns

Well, they are both a string of emails, but a series is often repeatable and automated – like everyone receiving the same welcome message when they sign up for your email list – whereas a campaign is a one-time event – like a flash sale. 

Different email marketing software tools may have their own terms for these different types of emails, but the difference is the same. 

Different Types of Email Series

My philosophy is in a full funnel, you should have at least 3 email series with each one having a different purpose. 

The 3 basic types are:

1. Welcome  

Purpose = to welcome someone who just joined your email list and doesn’t know a lot about you yet.

So, you’re introducing yourself, your team, your company, your services so they can get familiar with your brand. 

2. Nurture

Purpose = to nurture the relationship with this new person

At this point, they received your Lead Magnet, learned a little bit about you and are interested in learning more.

So, you can learn more about them, see how you can help them and present the next offer in your funnel.

3. Retention

Purpose = to keep your audience engaged after they make a purchase with you.

Have you ever thought about how to keep your audience interested post-purchase?

Most Overwhelmed Healers don’t, and that’s where their downfall lies.

Common Mistakes Overwhelmed Healers Make

1. Too short 

You’re not giving enough information before asking for something.

It’s like after the first date asking someone to marry them…not usually a good idea.

The series should be as long as it needs to be to serve the purpose.

On average, anywhere from three to five emails should be enough, but again it depends on your offer and how you structure your series.

 2. Too long 

You’re giving too much information or not the right information. Both things drive people away!

It’s like going on 50 dates with the same person and you still don’t know if you’re a couple – like hello, when are we going to kick it up a notch?!

Again, it should be as long as it needs to be to serve the purpose.

 3. Too often 

You don’t need to email them everyday. 

Also, there is such a thing as email fatigue.

We’ve all had it at one point – this is when you log into your inbox and you see a bunch of unread emails and your eyes just glaze over them, leaving them unopened.

4. Not enough value

This is essentially where email fatigue stems from.

You can’t just email for the sake of emailing them…

What’s the purpose behind your message? Is what you’re sharing with them adding to their life in the way that they want to receive it?

 


I know, it’s a lot to consider. I

’m sure you don’t want to spend the time or mental capacity thinking about it either…which is why AKITA does all this for you and more in Stage 2: Surrender of the ALL method, where we break down and rebuild your funnel to breakthrough. 

Question: What’s your biggest takeaway from this lesson?

Post them below so we can all learn from each other! 

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